The Department of Community Development announced, in cooperation with the National Fund for Corporate Social Responsibility, the launch of the participatory campaign "our generosity for all " and the disclosure of their first community initiatives, "Al-Meir", which includes the provision of basic food items to needy people ( 5,000 families And 7000 workers), this comes to follow the directives of the leadership of the UAE, reflected at its best in the statement of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai : "today everyone is everyone’s responsibility " and The statement of His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces," that we all have one duty, stand together in front of the challenge".

The “our generosity for all ” campaign aims to affirm the values of cohesion, solidarity and community cooperation within the UAE community, including citizens, residents, government and private institutions and the business sector in light of the repercussions of the new Corona virus. many community initiatives that will be announced in the coming days.

the campaign also includes and requires efforts of individuals, private sector institutions and the business sector to enhance their social responsibility and support the state's efforts to help those affected by the repercussions of the Coronavirus, whether material or moral, and to stand up to this health and economic challenge.

Subsidiary initiatives will be announced later to allow the private sector to focus its contributions on the most affected groups by the Covid-19 crisis, enabling them to meet their needs and enhance their ability to adhere to the country's directives to stay at home.

His Excellency Sultan bin Saeed Al Mansoori, Minister of Economy and Chairman of the Board of Trustees of the National Fund for Corporate Social Responsibility, stated that concerted efforts exerted both at the level of individuals or institutions within society today constitute a necessity to overcome this crisis, and that we together are able to overcome this challenge. He emphasized that the role of corporate social responsibility is required to be strengthened today more than ever in light of the major challenges faced by the state and the world as a result of the spread of the new Corona virus, pointing out that the National Fund for Corporate Social Responsibility has an infrastructure and information capable of effecting a shift in the concept of social responsibility and transmission It goes from merely contributing to charitable activities to launching development initiatives at the national level.

For her part, His Excellency Hessa bint Issa Bou Hamid, Minister of Community Development, said that social responsibility doubles in times of crisis, and family cohesion and social cohesion is evident in its best form, and these are sustainable development targets for the Ministry of Community Development, which strives to adopt more participatory community initiatives Proceeding from confidence in the Emirati society, which reflects the highest features of positive citizenship and national responsibility, because "the home is united".

She added that this initiative comes as an affirmation of the awareness of the UAE community, individuals and institutions, of the importance of cooperation and their responsibility towards their community, and the adoption of economic development initiatives that allow participation of all sectors of society, including citizens, residents, and governmental institutions, especially to enhance the moral and material aspects and consolidate the values of cohesion, solidarity and community cooperation in the face of covid-19.

“our generosity for all ” campaign is among the community initiatives that the National Fund for Corporate Social Responsibility works to implement in cooperation with various partners in government agencies at the federal and local levels and the private sector.

WAM